This MBA level essay talks about the future of dingle and how it can sustain the success and growth it have been enjoying for the prehistoric few years, taking in consideration the current frugal difficulties that the US economy is facing. The dingle - The New Horizon slipperiness from Harvard Business School inspired and provided important data for this analysis. entitle strategic marketing Management of dell the essay answers questions such(prenominal) as:
1)Based on a thorough analysis, identify and treat the factors that have made dingle a success to date.
2)What is Dells agonistic position in the industry as of 2002?
3)An August 12 2002 Business Week article indicated that Michael Dells goal is to double Dell Computers current revenue to $60 billion by 2007. Is this achievable? How should Dell go about increasing its annual gross revenue by $6 billion each year for the nigh five years?
4)What are the pros and cons of the various growth options? What do you recommend? What are the implications of your recommendations? How will it affect Dell as a company particularly in terms of its berth strategy that has successfully fueled the growth to date?
5)If you take issue with Michael Dells growth target from question 3 above, what would your alternative recommendations be? Why?
Essay Includes:
Executive Summary
Introduction
Problems Identification
Situation Analysis
Identification of Alternatives
Decision Criteria
Recommendation & Implementation
Appendixes
Executive Summary
In 1984, at the age of 19, Michael Dell founded Dell Computer with a simple vision and business concept--that in the flesh(predicate) computers could be built to request and sold directly to customers. Michael Dell believed his approach to PC manufacturing had two advantages: (1) bypassing distributors and retail dealers eliminated the markups of resellers, and (2) building to order greatly reduced the costs and risks associated with carrying large stocks...
What sources were used. Other than that, extremely well-thought and organized paper. Recommend reviewing paper and ensuring grammer is correct.
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