Public Relations Paper MKT 438

 

 

open Relations

University of Phoenix

MKT/438

August 16, 2011

 

Introduction

The definition of common dealing varies mingled with professionals and industries. In 1975, there were more than 472 definitions (Seitel, 2007). In 1988, the Public Relations Society of America formally choose the following definition of general relations: Public relations helps an constitution and its worlds adapt mutually to each other, (Seitel, p. 4, 2007).  The personal definition is standardised to the one above. Public Relations is how one deals effectively with the perceptions, dogmatic and negative, given to the public to promote a product, individual, or organization. This is a broad definition. A comparison of several definitions from varying professionals and their judgement of public relations that are more definitive.

A Public World Without Public Relations

            Nikolay Nayden, an Associate Professor of Politics at the Sofia University takes a more or less opposite perspective and defines public relations as:

0pt;line-height:200%;font-family:"Arial","sans-serif"; mso-bidi-font-family:"Times New Roman">The internal system of logic of public/political interactions differentiates three levels of public relations: (1) relations among public institutions themselves; (2) relations between citizens and public institutions, directly or indirectly mediated by collective entities - parties and other organizations; and (3) relations between single individuals who communicate as strangers, where everyone plays the role of the separate as a personification of a particular region, group, culture, or civilization (p. 37).

Nayden indicates the customary public is the only subject without a professional to move its best interest intact. Nayden gives clarity to the audition of public relations. The different entities allow public relations to serve as the partnership to develop relationships with an organization and the public. The ability to focus on the audience is key to creating a meaningful and loyal relationship between the consumer or public and an organization. A failed campaign can be traced back to a lack of correctly differentiating the best public to focus on.

Portrayal of Public Relations in the News Media

The news media view public relations as an image-making or...

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