The internet has become more then just a place for students to do research, families or friends to communicate from across the human s gondolace it has opened doors for linees to expand not only for themselves but also for consumer. E-business is bigger then electronic commerce, buying and interchange is not all that it offers it also services to customers, and provides an integrated business environment and offering added value services (Turban, 2002). E-business has made it convenient for consumers to buy goods and services from their homes and in result companies have chop-chop taken advantages of the new market place. Toyota is one of this companies that has taken the probability to market thither goods using e-business. E-business also had its disadvantages such as privacy for business and consumers.
Toyota Motors, along with other carmakers around the world, started there e-business by implementing a ?build to magnitude? program much(prenominal) like Dell?s approach in create computers. Giving customers the ability to build a car to correspond their needs by using the net site, they are able-bodied to custom configure their car?s features and components, see it online, toll it, and have it delivered to nearby dealers, thereby cutting inventory requirements in half, while at the same time giving customers barely what they want.
Using a virtual car on the web site, customers can view more than 1,250 possible exterior combinations in real time, rotate the image 360 degrees, and see the price updated mechanically with each selection of trim or accessories. After storing the car in a virtual garage, the customer can specify on purchase and select the dealer at which to foot up up the completed car. The benefit that Toyota gained from e-business is promoting their products, establishing new sales channels, and rent saving. E-business enhances promotion abilities by...
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